Meet our Keynotes

1

Stacie Wells

Ozarks Lunkers

Sports Management Executive

Opening Keynote: “PIVOT: A 5-Step Framework for Navigating Change”

With over 25 years of experience in the sports industry, Stacie is a dynamic leader passionate about fostering youth development and building vibrant communities. Her career spans coaching, team management, and consulting on multi-million-dollar sports facilities, where she has been instrumental in programming and operational success. She has spent over 15 years in management roles and 13 years specializing in sports facility management, emphasizing customer service and innovation.

Shari Lueck

Shari Lueck International

Founder of The Siren Effect | Sales & Business Mentor

Closing Keynote: “From Self-Sabotage, to Self-Trust, to Making BANK”

Shari Lueck is a sales and business strategist with over 30 years of experience in Fortune 100 companies and the tech industry. She has personally generated over $140 million in sales, ranking in the top 1% of sales professionals throughout her career. As the creator of The Siren Effect™, she helps high-achieving entrepreneurs and business owners break free from self-sabotage, reclaim self-trust, and make bank—without burnout.

2

The CEO State of Mind: Balancing Business, Mental Health,
and Self-Confidence (Panel)

Kai Sutton

NAACP Springfield

Victori-US Hearts Foundation

Catherine Robinson

Wildwood Aromas

Winning the Talent War: How to Attract and Retain
the Best Employees (Panel)

Stephanie Callahan

Lightspeed Electrical Services

Shana Mitchell

Rachel Campbell

Show Me Christian County

"Design Thinking for Business Growth: Creating Products Your Customer Actually Wants"

Lance Coffman

Missouri SBDC at Missouri State University

"Proven Strategies to Attract More Customers and Increase Revenue"

James F. Griffin

JM Pro Consulting

"Building Community Can Build Your Business"

Diane Drollinger

Network for Strong Communities

Guest Speakers:

Krishin Thadani, SBA

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Meet Tiffany Samples, emcee of the 2025 Small Business Conference:

Connection and learning have always been at the center of Tiffany’s focus. Whether between her clients and their own awareness, or brands and their customers; her insight has taught her to listen for unique differences and create opportunities for reciprocal growth. From a crowd of thousands with a live band, to one on one time with clients, Tiffany’s ability to draw-in and engage audiences is evident. As a National Educator in the Esthetics field, the quest for knowledge is unending. Tiffany Samples is constantly seeking new possibilities to speak with others, connecting our shared experiences, furthering our understanding of ourselves and each other.